Revenue Engine Diagnostic
Revenue Engine Diagnostic
Most revenue related problems arrive as a pile. Several things feel broken at once and every one of them feels urgent. Some of what is in your way is a rock. It can be moved, once somebody names it as the thing to move. Some of it is a mountain. It will not move in its current state, whatever effort you throw at it.
This sorts the pile and tells you which is which.
Four groups below. In each one, pick the single biggest problem, no more. Skip any group that is not pressing today. You need at least one.
Where does it feel the most broken right now?
Getting deals in
Working the deals
The team doing the selling
The revenue base
Start here. This is the most consequential symptom you've listed.
The rest of the symptoms, and how to read them
Along with the two things to check in your own numbers before you act on it.
This is a first level read that tells you where the constraint sits, and whether it is something you can move today.
What it does not tell you is what to do about it, because that depends on things a tool cannot see: what the constraint is holding up, what it would cost you to move it now, how much risk you are carrying already, and what you actually want this business to become. Those only come out when they are properly workshopped and diagnosed.
If you find this helpful and can put it to good use right now, we're glad it helped. If you need help from people who've done this before many times, reach out to us, and we will work through this with you.
Claude was used to generate the UI for this diagnostic. The intelligence comes from human expertise and judgement.
